Research music video 4: Slaves "Cheer up londan"

The video start's of with a unique handheld shot tracking a transit van. This is a unique thing this band "Slaves" does as they don't have the money to afford a fancy camera so it creates a unique style that is right away identifiable with the band. When the main singer enters right of frame he signifies for the camera to join him and follow him, this creates the effect of the camera being another person making us feel like we are right there with him on the street. To the right is an example of a long tracking shot that was used as the establishing shot as well.
                                                                                                         
The first singer sings

             "Put another 0 in your paycheck
             Are you done digging your grave yet?
              Put another 0 in your paycheck
             Are you done digging your grave?
             Put another 0 in your paycheck
             Are you done digging your grave yet?
             Put another 0 in your paycheck
                       Are you done?"

When the chorus of the song starts, with a much more aggressive tone we are introduced to the second singer of the band, dressed fully like the first singer apart from a different coloured tee shirt. This creates the star image of their band as them being alike and thinking similarly and having the same opinions. "You're dead, already, dead, dead, already-ready" he starts to sing as we are introduced to cheerleaders and brightly coloured balloons creating a sense of irony as even though he's singing about being dead and only caring about the money we make in life, this idea is supported by the lyrics of the first verse. we are shown bright reds,yellows, oranges and blues colours associated with life. To the left is an example of a group shot used well to introduce a new character.

Because of the band's low budget and tendency to use a hand held cam, they cannot use fancy editing transitions to transition to different shot's. Instead they use more creative method's like having the singer in the yellow shirt kick which then snaps to a different shot. I feel like this would be useful to me as it might give us another method we could do to change shot's instead of jump cuts.


The shot then changes to a buisness man swamped with people bothering him with work.  This links to the message the song gives of not worrying about money as even being in the park on a nice sunny day is unenjoyable as he always has to work. As the chorus of " Dead Already" starts to play a man wearing a sign reading dead already appears directly linking the visuals to the lyrics.

How this has influenced my creativity and planning 
This has influenced my creativity and planning as it made me aware that even with a low budget you can create a good music video, it has also made me aware and given me a practical example of how to link visuals to lyrics