Institutions: Music channels

The one negative aspects of music channels is that for new artists it is nearly impossible for a new band to try and get their promo videos onto these channels, after doing some research the only way I could see to get on these channels is to be signed to a label and they get it on the channel. being signed to a label can take many years making it impractical for new artists to try going through this route.

This has influenced my planning of my music video as I know there are certain things you can do to make a new artist and gave them a star image now i know that the music channel route is not one of them.

Research: History of the music video

History of the music video from Jshepherd1460

How this has influenced my planning 
This post has helped me influence my planing as it has made me aware of where the music video has come from and the current trends that make success full music videos, its also made me aware of music video trends from over the past few years so if I decided to go retro with my video I can see what trends would be popular at the time.

Institutions: You Tube

These are just a few of the statistics YouTube has already published about their site ( https://www.youtube.com/yt/press/en-GB/statistics.html )

Momentum

·         YouTube has over a billion users–almost a third of all people on the Internet–and every day, people watch hundreds of millions of hours of YouTube videos and generate billions of views.

·         YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

·         Growth in watch time on YouTube has accelerated and is up at least 50% year on year for three years straight.

·         The number of people watching YouTube each day has increased by 40% y/y since March 2014.

·         The number of users coming to YouTube who start at the YouTube homepage, similar to the way they might turn on their TV, has increased by more than 3x y/y.

Product

·         80% of YouTube's views are from outside of the U.S.

·         YouTube has launched local versions in more than 88 countries.

·         You can navigate YouTube in a total of 76 different languages (covering 95% of the Internet population).

Mobile

·         Once users are on YouTube, they are spending more time per session watching videos. On mobile, the average viewing session is now more than 40 minutes, that's an increase of more than 50% y/y.

·         The number of hours people spent watching videos on mobile has increased by 100% y/y.

·         More than half of YouTube views come from mobile devices.

Advertising

·         Partner revenue has increased by 50% y/y – and we've seen this level of partner revenue growth for three years running.

·         The number of channels earning six figures each year on YouTube has increased by 50% y/y.

·         All of the top 100 global brands have run TrueView ads over the past year, and 95% of TrueView advertisers have run campaigns across screens. We're also seeing strong growth in the number of new advertisers adopting TrueView, as the number of advertisers using TrueView grew by 45% in 2014.

Copyright

·         As of October 2014, YouTube has paid out $1 billion to rightsholders who have chosen to monetise claims since Content ID first launched in 2007.

·         As of July 2015, there are 8,000+ partners using Content ID–including many major network broadcasters, film studios and record labels–who have claimed over 400 million videos, helping them to control their content on YouTube and make money on videos containing copyrighted material.

·         We have more than 35 million active reference files in our Content ID database, making it the most comprehensive in the world. It’s even won a PrimeTime Emmy!

Investing in Creators

·         The YouTube Spaces team is focused on helping creators make great content through strategic programmes and workshops that are largely administered at the YouTube Space production facilities in Los Angeles, New York, London, Tokyo, Sao Paulo and Berlin.

·         As of March 2015, creators filming in YouTube Spaces have produced over 10,000 videos which have generated over 1 billion views and 70+ million hours of watch time.

From these statistics’ we can see how the creators of YouTube have built their site to have the most reach possible and allow a single a video to reach millions of people at a time. Releasing a music video on You Tube makes a lot of sense from the points made above as well as the fact that when a video reaches around 1 million views it becomes added to the front page of the website and becomes a recommended video for people to see. Music videos on YouTube do have a very high success rate with music videos like “Gangnam style” racking up 2.6 million views as of July 26. YouTube is a site with a huge TA as there is something on this site for everyone from hair tutorials to death metal meaning anyone can use it, launching a stars career on YouTube would be a good move  as there are billions of people on the site meaning the video would be seen at some point.

How this has influenced my planning
My research into the institution of YouTube has made me aware of a good way to launch a star's career as there as so many people that use the site meaning someone will see the video eventually as well as music channels on the site which feature new video's from new artist's.  

Institutions: ITunes

An introduction to final cut pro x

To set up Final Cut Pro X, there is a specific order you must do things in, firstly you must attach your external hard drive to the side of your key board as the mac does not enough memory to store your music video. After opening Final Cut Pro X you have to click the external hard drive icon on the left hand side to ensure you are working/storing using the hard drive.

Now we start to work, we click new event and give it a name in our case "Journey don't stop believing" afterwards we clicked the reel at the bottom of the screen and clicked select new project and named it what we had named our event. afterwards the screen changed into an exciting timeline and the editing process can begin!

A box appeared asking us to import media, we clicked yes and selected our external hard drive and found the footage we had recored in Brigg during our previous lesson  after importing it we asked it analyse it and look for any issues in the lighting or the sound. After we waited for it to finalised the clips we could start dragging and ordering our clips.

Our clips were shown in this box and worked by selecting them, and then pressing a button which added them to a timeline where you can play them in order. This is a rough guide to how the software works without having to do anything fancy such as matching audio and adding transitions .

But the software does come with many different tool's where you can detach audio files, add transitions between your clips and change how the clip looks as a whole.

Research: convention of indie rock videos

Caity [my partner] and I have decided have decided that our genre for our video will be indie rock, so lately I have been listening to and watching indie rock music videos and found that one convention of them is a series of montages sometimes relevant to the narrative of the song other times just visually impressive and add to a performance based video.

How this influenced my planning 
One way that I could try and incorporate this into our video would be to include a series of shots to add a narrative to our video so its not just performance based which would be useful as we could also communicate our initial concept easier  we could add a story to help get the point across.

Evaluation of music video creation: Don't Stop Believin'

Last Tuesday in our media session we went out into Brigg, to experience what it was like to try and film our own music video.

The song we choose to practise with was the glee version of "Don't Stop Believing" we choose this as it had both male and female vocals allowing every one to have a go acting in front of the camera and then everyone else to have a practise of directing them and recording

I am going to use these experiences to positively affect the way I eventually film my music video to make sure that it is an easier experience and to make sure that at the end of it I end up with a positive experience.

The experience was interesting with both good and bad experiences coming from it

GOOD

• It gave me a good sense of what to do practically when shooting a music video such as the camera angels that work, and that amount of time it takes to get good shot's which was surprising to me 
• I already had a good understanding of directing and how to get the best out of my actors and ensure good performances but now I feel it developed even more to help get better performances out of anyone
• I found out the importance of making sure my actors can hear the song to avoid issues while filming such as not being able to lip sync correctly and causing editing issues later down the line while editing.

BAD

• I found out how hard it can be to get a desired performance out of someone who is-int to confident and holds back with a camera in their face
• I found out how bad the importance of lighting is and making sure the shots are balanced avoiding over exposure so little details like lines on someones face are visible
• I found out you need many locations are needed to make your video interesting which may affect your plan.

How this influenced my planning
This influenced my planning as it made me aware of how the production stage of our video's we have to produce will be very tricky and we really have to know what we are doing to keep time efficiency 

Research: theoretical application of Uses & Gratifications

Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. It comes from sociology yet is applicable to other subjects especially media. UGT (Use’s and Gratifications) is an audience-centred approach. It is useful in music videos as if we include common occurrences that happen to most people it could make our video appeal to a wider audience unconsciously if we plan to use this theory then we could expand our TA.