Research: theoretical application of Uses & Gratifications

Uses and gratifications theory is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. It comes from sociology yet is applicable to other subjects especially media. UGT (Use’s and Gratifications) is an audience-centred approach. It is useful in music videos as if we include common occurrences that happen to most people it could make our video appeal to a wider audience unconsciously if we plan to use this theory then we could expand our TA.