Gender
With mine and Caity's concept we decided that our video is going to be mainly aimed at females as we are going to be showing a strong independent woman, .
Age
Since our song is a re release we have two initial audiences when it comes to the age of our TA, the initial audience who were a fan of the fleet wood mac version of dream's and then the younger TA who are a fan of the Bastille and Gabrielle Aplin re release.
Race
The race our video will initially appeal to is caucasian as both of our actors are caucasian, but we now live in an age that is that diverse it could appeal to many different races.
Life style
The lifestyle we intended to communicate is one of having enough money to live comfortable but not enough to buy flashy thing's, we intended to show these through our costume and locations.
Class
The lifestyle our video will appeal to is middle to lower class as we are not using any expensive locations or prop's and shooting in a semi detached house so the rooms we use will be smaller and tighter decorated less flashy to communicate this.
No comments:
Post a Comment