Sunday, 9 October 2016

Goodwin's post music video analysis

Upon reflection I wish I had used Goodwin's method of music video analysis as I feel my research would of been alot more clearer and have alot more content to it as I haven't made use of these points as much as I should of.

Goodwin's music video analysis is as follows
  • Music videos demonstrate genre characteristics ( E.g. stage performance in metal videos ) 
  • There is a relationship between visuals and lyrics ( Either illustrative , amplifying , contradicting )
  • There is a relationship between music and visuals ( Either illustrative , amplifying , contradicting )
  • The demands of the record label will include the need for alot of close ups and of the artist and the artist may develop motifs which recur across their work ( A visual style for the artist ) 
  • There is a frequently reference to notion of looking ( screens withing screens ) and particularly voyeuristic treatment of the female body
  • There is often inter textual reference ( To films , tv etc ) 
I will now use this theory all the time to ensure I research & meet conventions 


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