Goodwin's music video analysis is as follows
- Music videos demonstrate genre characteristics ( E.g. stage performance in metal videos )
- There is a relationship between visuals and lyrics ( Either illustrative , amplifying , contradicting )
- There is a relationship between music and visuals ( Either illustrative , amplifying , contradicting )
- The demands of the record label will include the need for alot of close ups and of the artist and the artist may develop motifs which recur across their work ( A visual style for the artist )
- There is a frequently reference to notion of looking ( screens withing screens ) and particularly voyeuristic treatment of the female body
- There is often inter textual reference ( To films , tv etc )
I will now use this theory all the time to ensure I research & meet conventions
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