Music video research 6: Locations in the 1975 "Girls"

For this music video I will be focusing on location and how they are used. The band 1975 music video tend to be performance based so there main use of locations is to spice up their video and to make it more eye grabbing.

The first shot is the video is a long shot and the first location in the video is a studio shot, this is useful as it allows the band to show what they want to be shown without having to relay on outside conditions, this is one of the main advantages when it comes to studio shooting and outside shooting. One thing that distinguishes this music video as 'Indie" is the fact it is  in black and white something other genre's of music videos would not do as they want                                                       to use the colour to attract an audience.

The video then switches to a brightly coloured 3 person long shot sat down on sun beds in a studio looking like outside. The way this is done makes the video instantly more eye grabbing due to the bright colour's and the now different location. Music video's on average need around 5 or 6 locations to help keep the audiences attention and to help to tell the story of what is going on.

Later on the video reuses the same location but uses different proxemics ( Proxemics being where people are placed and what that distance communicates ) with the bright colours going on in the sun bed location and the band blacks clothing it creates a very aesthetic blend of colours that appeals to the audience making the location feel  new again.

The video then moves back to a studio, but a new set has been constructed to make it diffrent from the inital studio establishing shot.  We as the audience can tell that they are in a big space and see what is going on in the back ground which keeps our attention, The lamp posts also attract your eyes as they are in a lit room instead of a dark space. This is a good example os reusing a                                                                    location but set dressing it differently so it feels completely new.

How this influenced my planning and creativity 
It helped me realises about how to effectively use locations and how you can re use a location but dress it differently and it can look just as interesting, It also helped me to visually see how costumes can be used on colourful locations or any location to give it a visual appeal