- Vladimir Propp. I.e., the idea of a hero, a princess and a villain, this is a narrative theory that has it's traces in almost all forms of narrative as it is the most used example of a plot. Mine and Caity's music video also follow's this structure as Luke will be presented as the villain as he is shown to be hurting Katie emotionally through the montage Me and Caity plan to film showing the breakdown of the relationship. This is a narrative theory.
- Mcdougall I.e in an online age it is getting harder to conceive a media audience as a stable identifiable group. Me and Caity plan to use this and try to appeal to as many different TA's as possible because they are getting harder to appeal to if we can appeal to many then we are sure to attract at least one TA. This is an example of audience theory.
- Richard Dyer I.e. a star is an image, not a real person. Me and Caity plan to use this when it comes to design our artists star image as we know that we can portray them larger than life as they are an image not a real person. This is a representation theory.
Proop
Our music video fits Proop's theory, We used his theory when coming up with the narrative for our video. We have changed it slightly to include a representation of a modern strong woman as she is both the hero and the princess,
Mcdougall
We made use of Mcdougall's theory when planning our TA, We knew that establishing a TA would be tricky so we looked at all possible TA's we could get and try to appeal to them all.
Dyer
Me and Caity used this theory when designing our star image for Katie and Luke, this theory served as a reminder and allowed us to help create a artist representation for them both as it enabled us to portray them as something they are not.
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