Digi pack advert research : The Killers " Day & Age "

This advert for The Killers’ album Day & Age is particularly stylized, using the album art and stylistic font to catch the eye of the audience. The artists’ name is significantly large, taking up most of the top half of the page following the convention of a music add.

This is followed by the dark bold font of ‘Day & Age’, which highlights the name of the album. The bright bold font of the information at the bottom of the screen is contrasted by the black background, which in turn contrasts with the vivid color of the album art drawing the viewers eye.

The typeface used on the main image is the same as that used for the bands logo which is featured on everything from album covers to the websites. This focuses on the strong brand identity which the band have built up. The style of the typeface is also notorious of the alternative rock genre, which identifies with the target audience. However there is an underlying tone of a retro era - more of a sixties vibe in terms of the typeface itself. The font is also made up of the same pixels as the background image itself, which keeps the same texture running throughout the advert and looks aesthetically pleasing.

 The gutenberg design principle is put into effect here, with the artist’s name taking up a large part of both the primary optical area and the strong fallow area. Both the weak fallow and terminal areas at the bottom of the page are in black, drawing the reader’s attention to the top of the page where the most important information is, along with the bright and colorful artwork of the album.

The font choice that this magazine advert uses as the release date and information is extremely simple but is traditional in suiting the genre conventions. This font is a bold sans serif style font which although simple is very eye catching when used with the white on black color choices. This font also appears to have a fixed width which makes the space between lettering even and more aesthetically pleasing. Unlike most magazine adverts advertising a new album release, this one has no reviews on it from any big publishers, magazines or newspapers. This gives the impression that the band don't care what critics think but rather what you the listener thinks which seems to be a popular convention within this genre.