Digi pack advert research 2: "Wasting light" Foo Fighters

This is the advert for Foo Fighters newest album at the time of this magazines release, the magazine is known as The World, the add showcases the album cover on the back of the magazine. As you can see from the picture to the left, the images they use are colourful pictures of the bands heads with a vibrant texture which blends the colours together and stands out in contrast to the dark, black background making your eyes draw straight to the heads and the band’s name.

Because both the image and text stand out, they have a strong relationship and draw the reader of this magazine to have a look through the pleasing style of the image and the text which is showcasing what is happening in an extreme and over the top way as seen by the text all being in capital letters.

From the text placement, we can see they go to a great effort to make the band’s name stand out on the page as the artist’s name is the main selling point as their name makes them recognisable. The buzz words used on the page “Out now” are effective as it tells the reader that the album is out and that they can get it now. These are the main things people will want to see in an add as it is straight to the point and telling people what is happening, what it’s called and who is releasing it. From the texts’ colour we can gather that the white is the most important colour as it stands out in contrast to the massive, black background and is easy to spot, more so, than the blue text at the bottom of the page. They included the extra information about the album including who mixed it and produced it as well as their main  the single from the album  ‘ROPE’ which is clearly the song they are most proud of. 

This advert has some great iconography to represent the band as the images are only showing the band members faces because they are so well known and don’t need to be seen with instruments to establish they are a rock band as the name of their band accompanied by the looks their faces have symbolize their rock personas. The images in general is trying to get across that these band members are legends in the rock community and that they know it and are aware of the impact they can cause. Of course they are following a popular trend of the band members being the main center of attention to be more visually appealing to their audiences and attract more people through their band’s image as well as the music which can expand who listens to their music.

Overall the band provides good publicity for their own gain, which leads them open to any new form of audience to explore their music and come to their own judgment, as they don’t display the gritty rock typical look which would drive others away and are steering towards different people by showing a colorful background you might not see on most rock covers.