Digi pack advert research 3: "Only by the light" Kings Of Leon

This image shows us the advert for the Kings of Leon album 'Only by The Night'. The advert contains the same image from the album cover which helps the audience to clearly recognise both the advert and the album cover creating synergy between the two, linking them together.

The images they use are very abstract and creates an active audience making you wonder what it is about. The name of the album is matched to the images on the cover and add with the owl being present. The image further links to the idea of night with having a night vision effect on the photos.

Above the image the band name is clearly displayed and the use of the white font on a black background makes this easily visible as it creates a contrast between the white font and the background that makes the white title even more eye grabbing. The name of the album is also shown which follows the conventions of an album add.

The release date of the album is also shown and again the use of a large font makes this stand out to the audience letting them know just from a glance when it comes out, this follows the purpose of add very well as an add is made to be eye grabbing and give you the essential information you need which this add does. Social media links are also present on the add at the bottom letting the audience know where they can go for extra information.