Planning: The hyperdermic needle theory

The hypodermic needle theory is entirely metaphoric- its first suggestion being that the different messages from the media are injected into the audience consuming them- it is powerful, and the audience cannot resist its effects.

The most alarming suggestion is that the media acts like a drug upon its consumers- hence the effect of the hypodermic needle. The audience is described as being drugged and addicted to the media which explains the fascination with celebrities personal life's for example.


Our music video 
This theory is relevant to our video as our message is about obsession and through our video we show that not being able to get someone out of your head is normal and happens to everyone. This theory tells us that people  would be powerless to our message and have to notice it.